Real Estate OS

More appointments.
More income.
Guaranteed.

Real Estate OS is the complete system and proven business plan that grows your activity, appointments, and income — and we make sure it's executed every day. Backed by seven guarantees most coaches won't put in writing.

Goldfrom $1,400/mo
Diamondfrom $2,200/mo
Cancel anytime 90-day money-back Results guaranteed in 12 months
operations.reos System running
OS
Your REOS business plan
executing today's actions · automatically
127
New leads
89
Contacted
42
Appts
18
Contract
Coming from Lofty?

A one-time “Smart Plans setup” won't grow your business.

A lot of agents find us after paying a competitor around $1,500 to set up Smart Plans in Lofty. I'll be blunt — I've done those setups myself. Without the full system and a real person implementing and running it for you, you will not get results.

A $1,500 one-time setup

  • You get a configured tool and a goodbye
  • Three to six months later, you've forgotten how it works
  • Questions come up — and the setup is a ghost, or bills you to retrain
  • Your business is right where it started

Real Estate OS

  • Built from day one with a dedicated person who implements it into your business
  • More than CRM Smart Plans — marketing, transactions, bookkeeping, the whole operation
  • The only things left to you: going on appointments and the calls to book them
  • Results and growth — guaranteed, or a free year

“Pay for a one-time setup and your business is exactly where it was six months later. If you want results and you want to grow, that's Real Estate OS — and it scales. We've watched team leaders netting millions replace their staff with up to seven REOS assistants and run far leaner.”

— Derek Middlebrook, Founder
The system your VA runs

13 stages, from first lead to lifetime client

The proven REOS pipeline — unchanged. Your assistant moves every contact through it so nothing gets dropped between "new lead" and "closed."

01
New Leads
02
Attempted Contact
03
Follow-up & Nurture
04
Appointment Set
05
Appointment Met
06
Signed Agreement
07
Marketing (pre-MLS)
08
Marketing in MLS
09
Showing
10
Submitting Offers
11
Under Contract
12
Closed
13
Lifetime Client
The REOS toolkit

It's more than CRM Smart Plans

REOS runs your marketing, transactions, bookkeeping, and pipeline — everything except going on appointments and making the calls to book them. That part stays yours.

SP

Smart Plans

The core pipeline and automated follow-up engine.

Core system
EX

ExpiredOS

Automated direct mail to expired listings.

RC

RecruitingOS

AI-powered agent recruiting and outreach.

Powered by AI
SO

SocialPostingOS

Social content that posts for you, on schedule.

Powered by AI
PS

PricingStrategyOS

Weekly listing updates that cut days on market.

SC

ScorecardOS

Your whole-business KPI dashboard.

DM

DirectMailOS

Direct-mail campaigns, set up and tracked.

PL

P&L

AI-assisted profit & loss management.

Powered by AI
From the founder

“This is the only way I've seen agents snowball their business and actually hit their goals.”

I've personally coached and trained hundreds of agents. The ones who make the jump — every single time — have the same two things: this system, and a personal assistant who actually executes it.

For years I sold only REOS Smart Plans. The system worked. But I kept watching too many agents' results change dramatically the moment they added a personal assistant — someone who keeps executing when they're tired, slammed, or on vacation and life gets in the way.

The system gives you the plan. The assistant runs it on the days you can't. That's how a business snowballs instead of stalling — so now that's all I sell: the system, and the person to execute it.

DM
Derek Middlebrook
Founder, Real Estate OS · 3rd-generation agent
Put in writing

Seven guarantees most coaches won't make

We don't ask you to take a leap of faith. We put the results in writing — and back them.

1 Cancellation

Cancel anytime

No long-term contract, ever. You stay because it's working, not because you're locked in.

2 Money-back

90-day money-back

Not satisfied in your first 90 days? We refund your setup fee, no hassle.

3 KPI

Daily reporting

Start-of-day and end-of-day reports on your business, every business day — so you always know your numbers.

4 Results

More results in 12 months

More activity in your database, listings, social media, referrals, or P&L within 12 months.

→ or a free year of REOS
5 Appointments

More appointments

A measurable increase in booked appointments within 12 months.

→ or a free year of REOS
6 Income

More income

Your income increases within 12 months of running the plan.

→ or a free year of REOS
7 Communication

Same-day response

Your requests for help are handled within standard business days.

→ or a free 30-min coaching session with a top team leader

The fine print, in plain English. A “free year of REOS” means we waive the $200/mo REOS software for 12 months (a $2,400 value) — you'd pay only your plan's execution fee. To claim the Results, Appointments, or Income guarantee, you simply do the work: follow and execute the written Real Estate OS Business Plan, show proof you fully implemented the entire system within 12 months, share your baseline numbers from before you started, and show those numbers are lower after full implementation. Do everything the plan says and it doesn't move your business — we cover your software for a year.

Plans

Gold and Diamond

Same complete system, business plan, and guarantees in both. The only difference is hours of dedicated work: ~20 a week with Gold, ~40 a week with Diamond. Cancel anytime, fully guaranteed.

Gold
The complete system and business plan, plus ~20 hours a week of dedicated execution.
From
$1,400 /mo
  • ~20 hours a week of dedicated work
  • Complete REOS system & written business plan
  • Daily follow-up, appointments & database nurture
  • Daily SOD & EOD reports on your numbers
  • Full toolkit & 25+ CRM integrations
  • All seven guarantees
Book a call
Most results
Diamond
~40 hours a week — double Gold's execution, covering your whole operation.
From
$2,200 /mo
  • ~40 hours a week — double Gold's hours
  • Everything in Gold
  • Transaction coordination, contract to close
  • Listing, marketing & social execution
  • Recruiting & referral campaigns
  • Priority same-day support
Book a call →
Team
For teams scaling hard — some leaders run up to seven REOS assistants in place of in-house staff.
Custom
Let's talk
  • Everything in Diamond, at team scale
  • ISA & TC coverage across agents
  • Custom workflows & reporting
  • Dedicated account lead
Talk to us
Switching brokerages?

Join Your Home Sold Guaranteed Realty and take 50% off your REOS fee.

Agents who join YHSGR in our downline get half off — our way of building the whole thing together.

JoinYourHomeSold.com →

Every plan is fully guaranteed. Not sure which fits? Book a 15-minute call — or text Derek at 602-759-9336.

Free · No credit card

Free CRM Analyzer

Connect your CRM and get a full database health check in 60 seconds — see the hidden opportunities your VA would go after on day one.

Connects to Lofty · Follow Up Boss · Salesforce · HubSpot · Zoho · Pipedrive · +20 more

Get your free analysis →
  • HS
    Database health score
    See exactly how healthy your contacts are and what needs attention.
  • LS
    Lead scoring
    Find the hottest leads ready to convert right now.
  • PV
    Pipeline value
    Know exactly how much revenue is sitting in your database.
FAQ

Questions, answered

A complete operating system and proven, written business plan for your real estate business — and we make sure it actually gets executed every day. You get the software, the plan, daily reporting, and a team running it, all backed by seven guarantees.

Same system, same business plan, same guarantees in both. Gold (from $1,400/mo) executes your core pipeline — follow-up, appointments, and database. Diamond (from $2,200/mo) executes your entire operation, including transactions, listings, marketing, and recruiting. The only difference is how much we run for you.

Every business day: lead follow-up, appointment setting, CRM hygiene, database nurture, and your start-of-day and end-of-day reports. Diamond adds transaction coordination, listing and social/marketing execution, and recruiting and referral campaigns.

Follow the written Real Estate OS Business Plan, fully implement the system within 12 months, and share your starting numbers from before you began. If your activity, appointments, or income are lower after fully implementing the plan, you get a free year of REOS. We only ask that you actually run the plan.

We waive the $200/mo REOS software for 12 months — a $2,400 value. You'd continue with only your plan's execution fee.

There's a one-time setup fee and no long-term contract — cancel anytime. If you're not satisfied in your first 90 days, we refund the setup fee.

No. REOS connects to 25+ platforms — Lofty, Follow Up Boss, Salesforce, HubSpot, Zoho and more — or runs standalone. We work with whatever you already use.

Agents who want their system actually run and their numbers to move — from solo agents buried in admin to teams that want a real operations layer without hiring and training in-house.

Ready when you are

See if REOS is a fit

Book a free 15-minute call. We'll look at your pipeline, show you exactly how an assistant would run it, and size the right plan. No pressure.