of home buyers start their search online
never scroll past page 1 of Google
is what organic leads cost vs $50-200 for paid
Most agents spend thousands on Zillow leads while ignoring the FREE traffic that's already searching for "real estate agent in [your city]."
Agent in Phoenix ranked #1 for "best real estate agent Phoenix" — now gets 15-20 organic leads per month without spending a dime on ads.
If "real estate agent [your city]" gets 500 searches/month...
#1 ranking = 150+ website visits
At 5% conversion = 7-8 leads/month FREE
Google Business Profile, local citations, reviews
Blog posts, neighborhood guides, market reports
Backlinks, mentions, social proof
You don't need to master all 3. Most agents ignore SEO completely. Doing just #1 (Local SEO) puts you ahead of 80% of your competition.
If you do NOTHING else, optimize your GBP. It's 40% of local SEO.
Ranking factor for local SEO
of consumers trust reviews
more likely to convert with reviews
Get Reviews
Higher Ranking
More Visibility
More Clients
More Reviews
"Living in [Neighborhood]: Complete Guide 2026"
"[City] Housing Market: Trends & Predictions"
"First-Time Home Buyer Guide [City]"
"Best Schools in [City]" "Cost of Living in [Area]"
Start with HIGH INTENT keywords. Writing "Best Real Estate Agent in Phoenix" will generate leads faster than "How to Buy a House" even though the search volume is lower.
Google trusts websites that other websites trust. Backlinks = votes of confidence.
Show you've actually sold homes. Case studies, transactions, years in business.
Demonstrate knowledge. Market insights, detailed guides, data analysis.
Others recognize you. Awards, media mentions, speaking engagements.
People trust you. Reviews, testimonials, transparent contact info.
Do these 4 weeks → You'll outrank 80% of agents in your market
See what keywords you rank for, fix issues, submit sitemap.
Price: FREE
Track website visitors, see what content performs best.
Price: FREE
Manage your local listing, reviews, posts, photos.
Price: FREE
Keyword research, content ideas, competitor analysis.
Price: FREE (limited)
Find questions people ask about real estate in your area.
Price: FREE (limited)
Check your Google Business Profile optimization score.
Price: FREE
Or worse — an unclaimed one. This is 40% of local SEO. Fix this FIRST.
Your Name, Address, Phone must be IDENTICAL everywhere. One typo confuses Google.
Or old reviews from 2 years ago. Google wants to see recent activity.
Writing about "national market trends" instead of "[Your City] market" — no local relevance.
SEO takes 3-6 months. Most agents quit after 2 weeks. Consistency wins.
Month 1
Foundation set. GBP optimized. First content published.
Month 3
First page 1 rankings. 5-10 organic leads/month.
Month 6
Multiple #1 rankings. 20-30 leads/month.
Month 12
Dominate your market. 50+ leads/month consistently.
We create SEO-optimized blog posts you can brand as your own. Neighborhood guides, market reports, buyer/seller tips — all written to rank.
We analyze your Google Business Profile, citations, and website. Get a report showing exactly what to fix for your market.
Track which leads came from organic search. See your SEO ROI in real dollars, not just rankings.
Monthly masterminds, templates, and playbooks. Never wonder "what should I do for SEO this month?"
See how much revenue is hiding in your database + get a custom SEO roadmap for your market.
realestateos.com
Everything you need to dominate search rankings
A roadmap of your entire website for Google
Code that helps Google understand your content
Instructions for search engine crawlers
Standardized process for every blog post
Free tool to monitor Google performance
Now we execute the content strategy and watch the rankings grow.
Your competitors are asleep at the wheel.
6 months of consistent SEO = years of free leads.
Questions? Need help?
derek@realestateos.com